We take our responsibility for handling your data and the information we hold about you or your child you very seriously. We will respect and keep safe any personal data that you share with us and only keep it for as long as it is needed, we will not share with a third party, sell, trade or rent users personal identification information to others.


Stored Information

The information may be stored by the Data Protection Officer, Penelope Frost and by her personal assistant Kate Frost, either on paper or on the studio ipad, respective laptops and mobile phones.  

These electronic devices are password protected and will only be accessed by authorized personnel.

Data stored will be collated from the information that you supply to us by the forms you fill in giving us consent, and from history of email, previous performance and examinations, and information gathered from class attendance or payments made.


Data is stored and used for the following purposes

Contacting parents and pupils with information updates, respond to requests, dance training including exam and performance preparation, child safeguarding, welfare purposes and financial accounts.


The Penelope’s Website is SSL secured and may use cookies to enhance user experience or gather data from site usage.


Subject Access Request (SAR) & opt out

Should you wish to access your information at any point or to opt out of receiving emails please send an email to

Or in writing to:

Mail address:

Penelope’s Dance Studio 

107 Bell Lane 

Marston green 

Birmingham  B33 0HT


Changes to this Policy

Penelope’s Dance Studio has the discretion to update this policy at any point. You acknowledge and agree that it is your responsibility to review and become aware of any modifications.